CALIFORNIA COUNSELING ASSOCIATION

For the Advancement of Excellence in Counseling and Human Development

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  • 18 Mar 2015 1:31 PM | Anonymous

    TherapySites is hosting a free webinar series titled, “Educational Webinar Madness” which goes through April 8th at 1pm CST. We are suiting up for 40 minutes of education and are using all our timeout at the end for a live Q & A session. Get your front row seat to these free events now.

    Reserve your seat and register now: http://www.therapysites.com/support/eblasts/TS-MM2/ts-prospect-3.10.15.html
    All webinars are at 1pm CST

  • 17 Feb 2015 1:19 PM | Anonymous


    1.1 Trillion. This is the number of searches Google alone processes in a year.  Of all these searches, millions are potential clients looking to find mental health professionals. In fact, 80% of Internet users have searched for health related topics online, making it the 3rd most popular online activity behind email and researching a product or service before making a purchase.

    If this is where everyone is at, then it is essential that you take control of your web presence and get in front of these clients. Think of getting to the top of Google (and all major search engines) as winning a race. It’s a process that takes time. You have to train, condition your body and prepare to go the distance. Once the race has begun, you are well on your way to the finish line, recording your personal best! 

    The first step in the race to the top is to start training and getting yourself out there, which is to get a website.  Your website is your home, your domain, and an easy way to market your practice to 3 billion internet-using potential clients. You can customize it to promote your services, your books, and your speaking engagements, all in a way that fits your personality. 

    Now that you’ve started the process with your website, the next step is conditioning. This is done with Search Engine Optimization, also known as SEO. SEO is the collective name for a series of techniques that make search engines deem your site “relevant.” When you achieve relevance, your ranking increases, and the traffic to your website improves. SEO for your website is just as important as a runner’s training regimen and diet plan – without a good one, you’ll quickly fall behind the competition.  Just like physical training, your SEO plan can be as intense or as light as you like. But no matter what, two things are absolutely necessary – keywords and content. 

    Identifying your industry related keywords is very important. A keyword is a particular word or phrase that describes the contents of a website or webpage. Your keywords sum up an entire page. For example, if you are a therapist specializing in anxiety, you want people with anxiety to be finding you, so your keywords would include “anxiety”. You need to know your audience and tailor your keywords to them. Keywords should include your specialty, location, age group focus of your practice, anything you want people to know about you and your practice. Second, you need to implement those keywords into unique, fresh content. Content includes any information on your website or page (information, links, etc.) and should easily identify what you do and say a little about who you are. The more original you are the more likely you are to be differentiated in the world of Google. And of course your content should be updated regularly as well. You want Google to visit you often so that you are on their radar and being ranked. The more often you update the more Google comes to visit. Updating can be as easy as adding a link to an article or new finding in the field. 

    Now that you have a website and it is prepared to go up against the competition, the last big step is to use your water, snacks, and crowd energy to go the distance and cross the finish line. In terms of Internet marketing this would be taking your optimized site and utilizing social media to network and draw attention to it. Social media gives you that big boost to carry you to the finish line. Social networking sites like Facebook, Twitter, and LinkedIn are some of the easiest ways to spread the word about you and your practice. And the best part? They’re all free, and they all provide backlinks. Post new information (articles, fun facts, new developments) on social media, update your website, and keep people informed, and you’ll have the crowd on your side.

    Just like running a race, optimizing your website takes time, research, and dedication. To help you kick off the process smoothly and achieve your personal best, California Counseling Association has partnered with TherapySites, who can help you start the race on the right foot with a special opportunity for One Month Free by entering Promo Code: PromoCCA Start building an online presence today at http://www.therapysites.com?a_aid=8127&a_bid=3dd8338e

    About TherapySites: TherapySites specializes in websites designed specifically for mental health professionals. They provide the necessary resources for an effective online presence including basic search engine optimization, online scheduling, an eNewsletter feature, credit card processing, and more.





    Denise Marshall

    Business Development Coordinator

    TherapySites.com | Denise@therapysites.com

    Direct: 303.990.1331 | Fax: 720.549.9799 | 3010 Highland Parkway, Suite 625 | Downers Grove, IL 60515


  • 03 Nov 2014 1:23 PM | Anonymous

    The new partnership aims to provide all mental health professionals with the necessary resources for an effective online presence. 


    TherapySites, the leading website and online marketing company for mental health professionals, announced today its affiliation with the California Counseling Association (CCA). This new relationship allows TherapySites to continue to extend their online marketing solutions to CCA members, adding exclusive benefits and promotional offers.


    “As more people turn to the Internet to find goods and services, it is essential for practice owners to have an effective online presence,” said Denise Marshall, Business Development Coordinator at TherapySites. “Since 2007, we have been working with mental health professionals helping them get the most out of their website and we are excited to partner with the California Counseling Association to continue to offer resources to their members.” 


    About California Counseling Association 

    The California Counseling Association (CCA) is a nonprofit tax-exempt professional association incorporated in 1967 as a state branch of The American Counseling Association (ACA). They support their members as leaders and innovators in counseling and provide leadership through an organized program of professional development, professional advocacy in local communities, and an active presence in the California state legislature. 


    About TherapySites: Websites for Therapists 

    TherapySites specializes in creating websites that are engaging, professional, cost-effective, and extremely simple to maintain, helping mental health professionals successfully market and manage their practice online. The TherapySites package includes everything necessary for a professional online presence, including basic search engine optimization (SEO), integrated email & editing tools, credit card processing, and online appointment notifications, all with no contracts or setup fees and unlimited technical and customer support. 


    As an added benefit, the CCA members will receive their first month free with TherapySites by entering promo code "PromoCCA". For more information about how to start building an online presence, visit http://www.TherapySites.com.


    If you have any questions regarding information in these press releases please contact the company listed in the press release. 



    Contact Information 

    Denise Marshall 

    TherapySites 

    http://www.therapysites.com 

    303-990-1331

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Address: PO Box 5700, Oakland, CA, 94605 | Email: admin@cacounseling.org | Phone: 510-500-4477

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